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Digital Content and Event Specialist

Job description

The Insurance Council of Texas (ICT) is a nonprofit trade association that promotes the property and casualty insurance industry by providing relevant information and resources to its members, the public, regulators and the media.

We are searching for a Digital Content and Event Specialist to join our team and help promote ICT within the property and casualty insurance industry.

You must live within a 100 miles of our office and requires current authorization to work in the United States without the need for employment-based visa sponsorship now or in the future.

JOB SUMMARY
This role represents and protects the brand through the effective development and execution of communication plans, social media strategies and events that positively impact member engagement. Creative, self-motivated team member who excels at problem solving, project management and can anticipate potential issues. Demonstrate agility, business acumen and respond to issues in a timely manner.

DUTIES & ESSENTIAL JOB FUNCTIONS

  • Develops and executes social media strategy for ICT and the ICT Education Foundation, a non-profit charitable organization. Manages and develops content on all social media channels, including Twitter, Facebook, Instagram and LinkedIn maintaining a consistent ICT brand (s).
  • Create and curate engaging content, ensuring alignment with company brand and industry trends.
  • Works with the Communication & Public Affairs Director and other staff or external agency developing marketing plans and materials for events, consumer and member campaigns that align with overall communications strategy.
  • Develops and executes email marketing campaigns including developing copy, schedule and content calendar, designing, and sending attractive and relevant emails promoting events and ICT campaigns.
  • Assists project manager with the production and planning of conferences, podcasts, webinars and other virtual and in-person member events. Help identify speakers, topics and schedules to support business goals.
  • Work with the project manager to identify event theme and approach.
  • Develop and execute marketing and communications campaigns for the ICT Education Foundation. Include producing email campaigns, graphics, collateral, and content to solicit donations, grants, sponsorship requests.
  • Work with the Director of Communication & Public Affairs to coordinate ICT Education Foundation activities including board meetings, university campus visits and events and the scholarship application processes. Serve as part of the website team to assist in maintaining the ICT website to ensure a visually appealing look and current information. Write and produce relevant content for ICT website.
  • Works with team members and external agency to create, distribute and track user metrics for events and social media channels.
  • Database queries (Experience in database management). Pulling a query from the database and double checking the information’s accuracy and data analytics.
  • Other duties as assigned.

QUALIFICATIONS AND REQUIREMENTS

  • Bachelor's degree in English, Journalism, Marketing Business, Communication, or a related field
  • Four to six years’ experience in the field of communications and/or social media
  • Experience working for an advertising/marketing agency or in-house
  • Proven strong writing and editing skills
  • Working knowledge of various graphics/publishing software and layout and design skills (Canva, InDesign and other Adobe programs)
  • Knowledge of industry best practices of using data, analytics, and metrics to gauge campaign success
  • Detail oriented and self-starter

PREFERRED

  • Experience working with an association or non-profit organization
  • Knowledge of the property and casualty industry
  • Knowledge of political and issues-oriented communications campaigns
  • Knowledge of Associate Press (AP) Writing Style
  • Project management skills

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Travel reimbursement
  • Tuition reimbursement
  • Vision insurance

Work Location: Hybrid remote in Austin, TX 78735

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